Hotel price guarantees – are they useful it or just another marketing ploy?
Hotel room, by Penne Cole
These days, all hotel booking sites offer price guarantees. But are they useful or just another marketing ploy?
As with most things these days, you’ll have to read the fine print to know what you’re getting into. Perhaps the most constricting condition is that with most of these hotel booking websites, you can only claim against the guarantee within 24 hours of the booking. On reflection, this is fair as prices may fall, particularly if the hotel is empty. Many of the other terms and conditions are centred around making sure that you’re comparing apples to apples. After all, you can’t book a suite in a hotel and then claim that they had a cheaper room rate for the basic room.
On the whole, while price guarantees are fair, I do think they have limited usefulness. There is a certain comfort to be taken in the fact that you can get your money back if you find a cheaper rate. But then again, with such restrictions in place, the average user generally won’t get much out of the guarantee.